IH03-RichardChen

From IEOR 170 Spring 2007

Design Principles

I wanted to create an ad that would be very simple, very clean, and easy to read. I wanted to leverage preattentive processing by involving easy to recognize shapes such as hearts and spirals. Furthermore, I used different font colors, different text size, and different spaciing to emphasize and beautify specific components of the ad. I wanted this ad to stick by its brevity, so that interested students would then go on the schedule of classes or course website to check out the details of the class. From personal experience, the most successful ads make the onlooker curious as to what is being presented or advertised. That curiosity would then translate into actions such as reading more about the class from different sources. And that research would hopefully translate into something that makes so much emotional sense to the student that he is compelled to enrolled in the course. The spiral that is included is also meant as a very general and powerful framework for presenting the main theme of design—iteration—testing the product and then refining the product, constantly communicating between the designers and the end users.

Sources

http://ditc.missouri.edu/images/designTutorial/problemSolvingCycle.gif Microsoft Word ClipArt Gallery Microsoft PowerPoint