IH03-JustinHsu
From IEOR 170 Spring 2007
Justin Hsu IEOR 170 - Poster Assignment Due: April 4, 2007
Contents |
[edit] Poster Image
[edit] Poster Image Hung in the Proper Orientation
[edit] Design Principles
My design heavily utilizes the concept of preattentive processing. While typical flyers are positioned in the traditional landscape or portrait orientations, my poster is designed to be hung at an angle. On a department bulletin board full of flyers, students will immediately single out my unconventional flyer in a group of normal flyers.
An example of this preattentive task is when a student rushes to his or her next class in Cory Hall. My poster, the target object, has a visual property that other posters, the distracter objects, do not possess. This property is, of course, the slanted orientation of the poster. A viewer can immediately tell at a quick glance whether or not my poster is present.
I also aimed to use the Von Restorff Effect. If the reader can recall, the Von Restorff Effect is a “phenomenon of memory in which noticeably different things are more likely to be recalled than common things.” Since my poster is noticeably different from regular posters in terms of physical orientation, it will be more likely to be recalled by students who see it.
On a more colloquial level, I tried to keep the poster as modular and simple as possible. I tried to minimize the amount of text so that students who were in a rush would be able to get the main points of the course. I also tried to minimize the number of colors used. I used blue as the main color scheme, while using red to highlight and accent certain parts of the poster.
[edit] Sources
All images and design elements are my original works. All design principles, design wisdoms, and human perception tendencies used in my poster design were taken directly from the class slides and readings.
